Emails leading up to the release of Maid Appleton

With the rights to the website in place, and working frantically as often as I could in my spare time, I was making headway.

But how should I release it? I didn’t want to just say “hey, check this out!” and send a mass email. I had to create suspense and intrigue; enough to keep people engaged but not so much that they felt like they were wasting their time.

As I continued working a few things started lining up. It was early 2003 and in April a couple of things would happen.

  1.  April 13 would mark the anniversary of the “death” of Maid Appleton, or the loss of the original juice box
  2.  I would be travelling back East to spend time with a friend
  3. April 15 – Tax Day

I decided to use all of these together and create a series of emails that would inform people of the unveiling of a big “secret”. Some people knew I would be spending time with a female friend back East and so they might think some relationship reveal might be coming. Only Tom knew the date of death of Maid Appleton since she was with him when it happened. I was relying on the fact that he wouldn’t remember it as it had been a year before. The last would be to hope people would think it was something to do with Tax Day.

The only problem was Tax Day is on the 15th and Maid Appleton died on April 13. There was a difference of 2 days. The way around this would be to release “Email # of 15” instead of “Day # of 15”.

Within each email would be a “hint” or a reference to some travel that I had done. Of course I would realize what was going on, but I figured no one else would have any idea.

Click a link to see each of the 15 Emails I sent out leading up to the announcement release of MaidAppleton.com.

 

[cryout-multi][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-01-of-15/” color=”#47AFFF”]Email 1 of 15[/cryout-button-color] [/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-02-of-15/” color=”#47AFFF”]Email 2 of 15 [/cryout-button-color][/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-03-of-15/” color=”#47AFFF”]Email 3 of 15[/cryout-button-color] [/cryout-column]  [/cryout-multi]

 

[cryout-multi][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-04-of-15/” color=”#47AFFF”]Email 4 of 15[/cryout-button-color] [/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-05-of-15/” color=”#47AFFF”]Email 5 of 15 [/cryout-button-color][/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-06-of-15/” color=”#47AFFF”]Email 6 of 15[/cryout-button-color] [/cryout-column]  [/cryout-multi]

 

[cryout-multi][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-07-of-15/” color=”#47AFFF”]Email 7 of 15[/cryout-button-color] [/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-08-of-15/” color=”#47AFFF”]Email 8 of 15 [/cryout-button-color][/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-09-of-15/” color=”#47AFFF”]Email 9 of 15[/cryout-button-color] [/cryout-column]  [/cryout-multi]

 

[cryout-multi][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-10-of-15/” color=”#47AFFF”]Email 10 of 15[/cryout-button-color] [/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-11-of-15/” color=”#47AFFF”]Email 11 of 15 [/cryout-button-color][/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-12-of-15/” color=”#47AFFF”]Email 12 of 15[/cryout-button-color] [/cryout-column]  [/cryout-multi]

 

[cryout-multi][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-13-of-15/” color=”#47AFFF”]Email 13 of 15[/cryout-button-color] [/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-14-of-15/” color=”#47AFFF”]Email 14 of 15 [/cryout-button-color][/cryout-column][cryout-column width=”1/3″][cryout-button-color url=”http://www.maidappleton.com/dev/the-juicy/emails/email-15-of-15/” color=”#47AFFF”]Email 15 of 15[/cryout-button-color] [/cryout-column]  [/cryout-multi]

 

 

Spurred to Action: Buying Maid Appleton

The story of how Maid Appleton has already been explained. What few people know is how the site came to be.

After the juice was loose and I continued traveling, I wanted to make the project more permanent. I thought of making a website although I had no idea how to make one.

When I visited websites I liked, I would right-click and click “View page source” to see how the site was built. I’d then copy/paste that code and modify it to make my own website. Needless to say it was a very tedious process, but I learned a lot.

Now that I knew how to build a website, I needed to buy one. I had no idea how to do that and I kept putting it off, figuring the price would be cost-prohibitive.

Research proved that it wasn’t all that difficult, but I still wasn’t sure if I wanted to do it or of the time commitment or any number of other variables.

Then, one night I had a dream. I was talking with a leader from church and a group of people when they started inquiring what everyone had done that weekend. People named the various things and when it got to him he said “I bought a website”. That piqued my curiosity since I was wanting to do the same thing. I asked him what the url was and he said “MaidAppleton.com”.

My heart sank and I woke up panicked. I felt like if I didn’t buy the site then obviously someone else would, so I got out of bed, logged onto my computer, and buy the domain name.

With that done, I had forced myself to put it together. I started the process. Now I just needed a way to release it to the world in a creative way.

 

Meet Maid Appleton

Maid Appleton was born to travel.

This site is specifically for that reason…that everyone may see where she has been.

Look, taste, learn, share, and enjoy!!

 

This Site Is Intended For Those who Love to Drink Juice as well as those who love to travel. Got Comments? Email Me Here

 

When looking around the site, keep in mind the following color code.

 

   Places visited   

   Places NOT yet visited